Learn about why your organisation needs media coverage, how to find and befriend journalists, how to craft the perfect press release, how to milk your success and looking for publicity opportunities.Local media can help promote your products, services or cause.Local media can boost your profile within the communityLocal media can raise your status to expert in the areaLocal media can even help keep up staff and volunteer moraleThis course is a complete guide to getting your company or organization featured in the press. It covers everything from understanding why you need publicity to building relationships with journalists reaching out cold and nailing the pitch to milking your coverage for all its worth.The 5 modules and supporting case study will cover the benefits of publicity and take you through the process of finding the right journalist, writing the perfect press release and managing the subsequent activity.