This course will help you plan, build and track your live event in Marketo, adding Mytokens, landing pages, emails and Smart campaigns to power your program.After completing this course you will be able to complete the following:How to plan your live eventHow to create and add Mytokens to your assetsRecognise when to use the Event Program and which channel is bestPower your event using Smart CampaignsSet up the Live Event Check-in appHow to build and add assets to your Event ProgramAnalyse data before and after your eventRecreate a similar event by cloning