Why luxury brands are different from other brands? There is a number of reasons and the fact is that luxury brands need a categorically different approach. Thats one of the reasons to study the luxury industry.In this course I outline different strategies that a brand can follow to become more successful, more exclusive, whatever the objective is. And these strategies are very different.So by the end of this course, whether youre a marketer, a brand manager or you run your own luxury business, you should be able to create a plan of action which will take your brand to where you want it to be.We will talk about arts, public representatives, various elements of luxury, consumer motivations, mentoring, personal development, events and some other topics.