You are an exceptional designer - great! But without commercial-awareness, you are just \"the person who makes things look pretty.\" In this comprehensive course, Creative Director, Michael Williams, talks through the important fundamentals that a designer needs in order to build and add value to any project. Based on over a decade of creative experience, he also talks you through key ways to help make your design profile appealing to employers and project hirers so you - the designer - can stand out and display value-adding qualities from the jump. His straight-shooting, simplistic approach to mentoring means you will walk away from this course confident in your identity as a designer and your ability to provide the best design solutions for end-clients.