By the end of this course you\'ll have a clear understanding of A/B testing and how it fits into the overall conversion rate optimisation (CRO) process. You\'ll be able to set up and run A/B tests that will help you to improve your website\'s conversion rates.A large number of A/B testing courses out in the marketplace just show you how to set up and run A/B tests. This is all well and good, but they tend to miss out on critical elements within the whole process - like setting and measuring goals, gathering insights and creating problem statements and hypotheses.In this course I take you through the entire A/B testing process, incorporating:Setting a baseline and goals;Gathering insights;What the different types of experiment are;What you should do before, during and after running an A/B testDocumenting your experiments.The course is suitable for both beginners and people with digital marketing experience.It\'s ideal if:You want to start running A/B tests but don\'t know where to start.You already work in marketing and want to expand your knowledge.You run a small or medium-sized business and want to increase your sales.