Want to learn how to write copy that your customers give a crap about, but don\'t want to sit through five hours of marketing jargon and business BS? Well you\'re in luck. This essentials course will give you all the core skills you need to write copy that sells. If youre new to copywriting, or just want to brush up on the basics, this is the course for you. Over about an hour, I\'ll take you through playing with grammar, show you how to make sure your customers get the value they\'re after and give you a step-by-step plan to use. Like, proper steps you can actually sit down and follow. So who hell am I? Well, I\'m Bill from \"bill hinchen copy\" (imaginative name, right?!) and I\'ve been a professional copywriter and science writer since 2011. I\'ve worked with some pretty big brands across different industries, so by now, hopefully, I know what I\'m talking about!By the end of this, you\'ll be way more comfortable just having fun with writing, you\'ll understand why your customers\' problems are key to making a sale and you\'ll be fully equipped to start writing great copy, today.