Your brand plays an important part in your business success whatever the business size. If youre just starting out, or a small business getting to grips with your brand, then this is for you.A lot of small business owners struggle when they set out to brand their business. There are so many questions that it can often be difficult to know where to start. But getting your small business branding right can be the difference between success and failure. And we can learn a lot from how the big businesses build and manage their brands.In this workshop Ill take you through the origins of branding and share some of the secrets the worlds most famous brands use to ensure business success.The course is straight-talking, refreshingly honest, big brand savvy and small brand friendly. Ill try to demystify the often complex brand jargon and help you build a brand strategy thats right for your business.The course is broken down into four easily digestible modules:In Module 1 Well discover the origins of branding and look at what a brand actually is and what it can do for your business. Well also take a look at some of todays most successful brands and learn essential lessons from them.In Module 2 Ill teach you how to build a successful Brand Platform and how to uncover the big idea which is key to communicating your brand successfully.In Module 3 well take a detailed look at your brand identity essentials, uncovering the secrets behind type, colour, imagery and taglines.And finally, in Module 4, Ill run you through some detailed examples showing you how the decisions you make in structuring your brand will affect how you communicate your business moving forward.All in all, Ill put you on the right track to building a better brand for your business.