Introduction to Marketing isfor people who have little or no knowledge of marketing. You may be a student having a little difficulty understanding the subject; you may be planning your own business, and need to get a head-startin the basics of marketing; or you may already be in business and want a few tips on how to improve your marketing.Whatever the case, this course has been designed totake any mystery out of the subjectand make it easy for anyone to follow and understand the basic concepts and principles.In this course, we take away the \"padding\" and focus on the key points that you need to know. With this information, you will definitely have a good working knowledge of the basics of marketing and be able to put them into practice in a business scenario.