Foxdenton are often asked; What makes your Sloe Gin recognisably different ? So what is difference? To the eye. This Sloe gin is paler than others. Foxdenton don\'t add any colourants so the paleness is a result of the way they treat their Sloes and that its all natural. On the nose, this Sloe Gin is quite ginny. Foxdenton Sloe Gin is appreciably drier. They use less sugar so the end result is less like a liqueur but is still very easy to drink. Foxdenton make their Sloe Gin at 29% ABV. stronger than nearly all other Sloe gins, this does give rise to a higher costs but they think it gives this Sloe Gin real bite. So although Foxdenton only use Sloes Sugar and Gin as do the other makers they really do make a Recognisably Different Sloe Gin.