Since it was first Launched in Glasgow, at the beginning of 2003, Magners Original Irish Cider has instigated a rejuvenation of the cider market and continues to take the market by storm. The result of true dedication to quality, Magners Original cider is without doubt one of the most exciting brands to enter the British alcoholic drinks market in recent years. They unique and refreshing taste of the iconic Magners pint bottle served over mounds of fresh ice, has truly captured consumers attention. Magners continues to build and develop successful relationships in the world of sport. Key sponsorships of the London Wasps, the Edinburgh Gunners and most recently title sponsorship of the Magners League has firmly established Magners presence in rugby. While partnership of the Scottish Golfing Union and this year sponsorship of Scottish Club Golfers Championship continues Magners long standing associations in golf.