The great taste comes from slow roasting the very best organically grown, Fairtrade Arabica coffee beans to extract the fine, authentic properties of the coffee. The freshly ground beans are then infused directly into the liqueur base to create a rich-flavoured coffee-based spirit. The coffee beans are organically grown and Fairtrade certified. They come from a co-op of more than 1,900 independent farmers in the Huatusco region of Veracruz, Mexico. The sugar used in FAIR. Caf Liqueur is also Fairtrade, coming from various coops in countries such as Belize and Paraguay.