In 1740 Admiral Edward Vernon enforced a reduction in the strength of the British Navy\'s rum ration. When his men complained, Vernon suggested the addition of limes and sugar to make the drink more enjoyable. Old J was created in honour of this unlikely mixologist who was known as Old Grog. Old J Tiki Fire redresses the strength reduction by increasing the strength to 151 proof but keeps the great tasting spicing, lime and sugar to create a truly special rum.