This book is a comprehensive practical guide for account managers, sales teams and account leaders operating in the B2B space. It provides knowledge to excel in developing, growing and retaining top accounts in local and global environments. With a nuanced version of \'account management\' that will potentially be a game changer, the book offers a personnel-and-process based agenda that can create a \'competitive advantage\' on its own. 7 Tables, color; 8 Illustrations, black and white; XVII, 220 p. 8 illus.