Contemporary Issues in Marketing Management
In the recent and digitised business environment, every individual indulges in the marketing process in a variety of forms and places. They obtain what they need and want through creating, offering and exchanging products of value with others. This book includes in its wide spectrum all five contemporary issues on marketing management: halal images in food stores; the effect of gender on employees\' perception of job satisfaction and organisational commitment; and determinants of user acceptance of the e-Government services. Perceived absorptive capacity of individual users in performance of Enterprise Resource Planning (ERP) usage and marketing strategy creativity effectiveness are also presented in this book. tables
£52.99
Similar Deals
Connemara & Mayo Walking Guide Book
£13.99
From Jackson Sport
Tour Of The Oisans GR54 Book
£9.99
From Jackson Sport
Fair Head Climbing Guide Book
£26.00
From Jackson Sport
Rock Climbing In Donegal Book
£23.00
From Jackson Sport
Wicklow Climbing Guide Book
£17.50
From Jackson Sport
Touring & Sea Kayaking Essential Skills & Safety Book
£12.99
From Jackson Sport
Moroccan Anti Atlas Book
£12.00
From Jackson Sport
Uncoiling The Ropes By Clare Sheridan Book
£16.99
From Jackson Sport