Neoliberalism is most commonly associated with free trade, the minimal state, and competitive individualism. But it is not simply national economies that are being neoliberalized - it is us. Inspired by Michel Foucault and other governmentality theorists, this volume\'s contributors reveal how neoliberalism\'s power to redefine \"normal\" is refashioning every facet of our lives, from consumer choices and how we approach the environment, to questions of national security and border control. By challenging neoliberal ideas and practices, this thought-provoking collection encourages us to think of the world as more than a marketplace and to open ourselves to the possibilities of resistance.