Naomi Eisenstadt and Carey Oppenheim explore the radical changes in public attitudes and public policy concerning parents and parenting. Drawing on research and their extensive experience of working at senior levels of government, they argue convincingly that a more joined-up approach is needed to improve outcomes for children: both reducing child poverty and improving parental capacity by providing better support systems. 5 Tables, black and white; 6 Illustrations, black and white; 5 Tables, black and white; 6 Illustrations, black and white