For students of design, professional product designers, and anyone interested in design equally indispensable: the fully revised and updated edition of the reference work on product design. The book traces the history of product design and its current developments, and presents the most important principles of design theory and methodology, looking in particular at the communicative function of products and highlighting aspects such as corporate and service design, design management, strategic design, interface/interaction design and human design.. From the content:Design and history: The Bauhaus; The Ulm School of Design; The Example of Braun; The Art of DesignDesign and GlobalizationDesign and Methodology: Epistemological Methods in DesignDesign and Theory: Aspects of the Disciplinary Design TheoryDesign and its Context: From Corporate Design to Service DesignProduct Language and Product SemioticsArchitecture and DesignDesign and SocietyDesign and Technological Progress 100 Illustrations, color