Start-Up is ideal for anyone looking to start a business - whether you are a student or a professional preparing to launch your own business or social enterprise. It covers the crucial business processes you need to consider when starting a new venture, and contains inspirational and educational cases of successful start-ups by young people from across the globe, including the UK, the US, Hong Kong and Romania. Drawing on the author\'s extensive practical experience, this book is a unique and invaluable guide to the world of start-ups. Key features:- Assumes no prior knowledge and covers essential finance skills.- Firmly based in practice with detailed advice on carrying out market and industry research.- Features an extensive range of international case studies and examples of start-ups.This concise and lively book is the perfect resource for students and entrepreneurs alike.