Sensory Marketing: Theoretical and Empirical Grounds (Routledge Interpretive Marketing Research)
Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers\' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in theory and practice. This book will be an important contribution that will provide useful reading for marketing scholars and consumer psychologists across the world. 32 Line drawings, black and white; 15 Tables, black and white
£46.99
Similar Deals
Nudie Jeans Start your own f*cking brand book Colour: ...
£20.00
From Fat Buddha Store
Cuckoo Call
£10.00
From Stanfords
Skratch Labs Feed Zone Table Cookbook
£21.99
From Tredz
Irelands Wild Atlantic Way Book
£12.99
From Jackson Sport
The Mournes & Cooley Mountains Book
£12.99
From Jackson Sport
Playboater Handbook II Book
£15.00
From Jackson Sport
Moroccan Anti Atlas Book
£12.00
From Jackson Sport
Sea Kayak Navigation Book
£11.99
From Jackson Sport