Capturing the ethnographic imagination, this book uses interesting case examples from the author\'s own experience to help novice researchers understand the concepts being addressed and to highlight the illuminative power of reflectivity and theory. The new edition expands the discussion of critical concepts such as culture, contextualization, emic and etic distinctions, and symbols. David M. Fetterman provides insights into the use of technology in ethnography from qualitative data analysis software to data visualization, and Questions for Reflection have been added to the end of each chapter.