Research Methods in Business Studies: (5th Revised edition)
This accessible guide provides clear, practical explanations of key research methods in business studies, presenting a step-by-step approach to data collection, analysis and problem solving. Readers will learn how to formulate a research question, choose an appropriate research method, argue and motivate, collect and analyse data, and present findings in a logical and convincing manner. The authors evaluate various qualitative and quantitative methods and their consequences, guiding readers to the most appropriate research design for particular questions. Furthermore, the authors provide instructions on how to write reports and dissertations in a clearly structured and concise style. Now in its fifth edition, this popular textbook includes new and dedicated chapters on data collection for qualitative research, qualitative data analysis, data collection for quantitative research, multiple regression, and additional methods of quantitative analysis. Cases and examples have been updated throughout, increasing the applicability of these research methods across various situations. Worked examples or Exercises; 27 Tables, black and white; 87 Halftones, color; 57 Line drawings, black and white
£39.99
Similar Deals
Fair Head Climbing Guide Book
£26.00
From Jackson Sport
The Northern Caminos Book
£16.95
From Jackson Sport
Wicklow Climbing Guide Book
£17.50
From Jackson Sport
Mournes Walks Book
£8.99
From Jackson Sport
Donegal Sligo Leitrim Book
£12.99
From Jackson Sport
The West Highland Way Waterproof Map
£9.99
From Jackson Sport
Ben Nevis - Winter Climbs - Selected Routes Book
£24.99
From Jackson Sport
Sit-On-Top Kayak Book
£9.99
From Jackson Sport