All Thumbs: Mobile Marketing that Works
Mobile devices are now in the hands of nearly half of the world\'s population. However, 80% of mobile marketing either doesn\'t work and has a high abandon rate, or doesn\'t fit into a brand\'s overall strategy. Aimed at businesses of all sizes, this practical guide shows owners and marketers how to develop a campaign that gets results. VI, 218 p.
£29.99
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