Deep and long lasting moisturisation, with evening primrose oil and no added colours or fragrances. Suitable for everday use. E45 Rich Lotion pr s deep moisturisation that lasts throughout the day. Formulated with Evening Primrose Oil, known for its skin nourishing properties that help to lock and retain moisture within the skin. E45 don\'t believe in making things unnecessarily complicated. They take the same approach when formulating their moisturisers, making sure they have everything dry skin needs to feel good. They\'ve not added unnecessary colours or fragrances to the Rich 24HR range.