Colgate 360 Sensitive Pro-Relief Toothbrush Extra Soft is a revolutionary new brush especially designed for sensitive teeth and gums, with less wear on sensitive tooth areas, tooth enamel and gums compared to a regular soft flat trim brush. Colgate 360 Sensitive Pro-Relief Toothbrush Extra Soft: For a clean unlike any other, try the Colgate 360 Sensitive Toothbrush. It even has a cheek and tongue cleaner to help remove even more bacteria for a whole mouth clean. Its design gives a gentle, yet effective clean for sensitive teeth. It\'s ultra-soft bristles clean better than a regular flat trim brush, producing significantly less wear on sensitive areas of teeth, tooth enamel and gums. Key features of Colgate 360 Sensitive Pro-Relief Toothbrush Extra Soft: Designed for sensitive teeth and gums Cheek and tongue cleaner Ultra-soft bristles Significantly less wear on sensitive areas