Colgate Total Original Toothpaste provides non-stop 12-hour protection against bacteria and long-lasting protection against the most common dental problems. Colgate Total Original Toothpaste protects against plaque, tartar, cavities, staining, gum problems, sensitive teeth, enamel, bad breath. It starts to strengthen the enamel after 24 hours and helps improve gum health after 4 weeks of use. Leaves your mouth feeling clean after 12 hours. Key features of Colgate Total Original Toothpaste Specially formulated to protect against plaque, tartar, cavities, staining, gum problems, sensitive teeth, enamel, bad breath Strengthens the enamel after 24 hours Helps improve gum health Leaves your mouth feeling clean after 12 hours