Colgate Sensitive Instant Relief Whitening Toothpaste is specially formulated for sensitive teeth. It delivers lasting relief for teeth and gums that are sensitive during brushing and flossing. For an extra boost to your pearly whites, it is proven to whiten your teeth and reduce plaque and stains. Colgate Sensitive Instant Relief Whitening Toothpaste pr s relief for teeth and gums that are sensitive during brushing and flossing. It is made with a low abrasive formula that gently and effectively removes stains and helps restore the natural whiteness of your teeth. Reduces gums and tooth sensitivity Colgate Sensitive Instant Relief Whitening Toothpaste pr s gentle relief for dental sensitivity caused by: Gum recession due to age or improper tooth brushing Acidic beverages that cause enamel erosion and dentine exposure Brushing with very abrasive toothpaste Brushing incorrectly or brushing more than three times a day Loss of enamel Gum disease, which may result in gum recession A chipped tooth and exposed dentine