With twice daily brushing, this toothpaste from Sensodyne has been developed to help provide sensitive teeth with everything they need. Sensodyne Complete Protection Toothpaste Original offers sensitivity relief with all the benefits of an everyday toothpaste because the formulation is specially designed with 7 benefits, giving complete protection for sensitive teeth. With twice daily brushing it leaves teeth feeling fresh and clean. It also helps to control plaque, maintain healthy gums, helps maintain natural whiteness, whilst also strengthening and protecting enamel. Its Nova Min formulation restores a protective layer over sensitive areas to help shield you from pain.