Colgate Advanced White Toothpaste gives you complete protection for up to 12 hours. It provides protection from bad breath and tartar buildup, and makes your teeth visibly whiter in 2 weeks. Colgate Advanced White Toothpaste gives your teeth advanced whitening by gently removing surface stains. The results are visible within 2 weeks. Visible results for your pearly whites This toothpaste is made with advanced whitening technology (Dual-silica technology) that removes 80% of surface stains and prevents new stains from forming. In addition, it gives you 12 hour protection against germs and bad breath. Prevention against future dental challenges Plaque Gingivitis Tartar Build-up Cavities Bad Breath