If you are experiencing bleeding gums when you brush this can be a sign that you may have gum problems. Treat them with this toothpaste. Wisdom Daily Gum Health Toothpaste has a unique patented plaque shield technology developed to help prevent gum problems. The chlorhexidine formulation helps to prevent plaque build up along the gum line whilst the gum strengthening ingredients help to tighten and rejuvenate delicate gum tissue. Features Fight plaque bacteria and build-up along the gum line Strengthen and tighten gums Prevent cavities