Conceive Plus Fertility Personal Lube 75ml has been clinically formulated to create a safe environment for sperm survival, enhancing the possibilty for couples to conceive. Conceive Plus Fertility Personal Lubricant Multi-use Tube – A fertility lubricant formulated for positive results and clinically tested making it sperm friendly. It supports fertility naturally and contains calcium and magnesium ions which have been shown to be essential in the fertilization process. Formulated by doctors and designed by couples trying to get pregnant.