At last a conditioning colour - without ammonia, with visible shimmering tones, blends away grey. L\'Oreal Paris Casting Creme Gloss 316 Plum Hair Dye illuminates hair with shimmering plum tones. Super soft, super glossy hair colour with no ammonia lasts up to 28 washes. The no-ammonia creme formula blends away grey. Your hair has all the richness of truly natural-looking colour, full of visible shimmering tones. The conditioning formula is enriched with Royal Jelly and leaves your hair feeling nourished. During colouring, the creme formula enriched with a patented conditioning complex helps protect the hair fibre, inside and out, for beautifully soft and voluptuous hair. The squeezy applicator tube is designed to fit snugly in the hand for a controlled application. Easy and clean, even for beginners.