L\'Oreal Paris Preference 3.66 Dark Red Ultra Violet Hair Dye gives you the ultimate lustrous colour results. It is made with a fade resistant formula and gives your hair high shine and enhanced texture. L\'Oreal Paris Preference 3. 66 Dark Red Ultra Violet Hair Dye colours your hair with an intense Dark Red and optimal grey hair coverage. It contains specialised ingredients that give your hair enhanced shine and protect it from drying out or getting dull after colouring. The translucent Gel powered formula means the product is suitable for all hair types and gives maximum colour performance leaving hair feeling soft and smooth. L\'Oreal Paris Preference has a new floral fragrance with amber notes for an improved sensorial experience at application. Enriched with a UV filter and Vitamin E derivative. Use week after week to preserve the shine of your coloured hair. Key features of L\'Oreal Paris Preference 3. 66 Dark Red Ultra Violet Hair Dye: Luminous Colour Full of reflects Up To 100% Grey Coverage Permanent Hair Colour New Precious Oil and Fragrance Shine Protect Conditioner