L\'Oreal Paris Excellence Creme 10 Natural Baby Blonde Hair Dye provides you with a triple hair care ritual to ensure your hair looks and feels as good as it possibly can. L\'Oreal Paris Exc Creme 10 Natural Baby Blonde Hair Dye is a permanent hair dye that gives you 100% grey hair coverage. The triple action hair ritual includes a caring colouring cream, gentle scalp post-colour shampoo and lightweight mask. This product is enriched with 3 vital ingredients to pr your hair with best coverage possible; Pro-Keratin revitalises colour whilst strengthening your hair, Ceramide to protect hair and leave it looking smoother and finally Collagen which works to leave your hair looking and feeling replenished. With results in just 30 minutes, your hair has a rich, long lasting colour and feels silky soft. This product is not suitable for children under the age of 16. You must do a skin allergy test without fail 48 hours before each use of this product.