L\'Oreal Paris Preference 5.3 Virginia Light Golden Brown Hair Dye leaves your hair full of luminous reflects whilst intensifying the natural tones of your hair colour. Up to 100% Grey Coverage. Suitable for all hair types and gives maximum colour performance leaving hair feeling soft and smooth. Want permanent hair dye that pr s a rich and long-lasting hair colour with optimal grey hair coverage? Try L\'Oreal Paris Preference 5. 3 Virginia Light Golden Brown Hair Dye. L\'Oreal Preference leaves your hair full of luminous reflects whilst intensifying the natural tones of your hair colour. The translucent Gel powered formula means the product is suitable for all hair types and gives maximum colour performance leaving hair feeling soft and smooth. L\'Oreal Preference has developed their Permanent Hair Dye with precious oils and floral fragrance with amber notes for an improved sensorial experience at application. The Shine Protect Conditioner included in the box is enriched with UV filter and vitamin E derivative to help preserve the radiance of your coloured hair. L\'Oreal Preference Permanent Hair Dye gives you an intense long-lasting and shiny colour, full of beautiful reflects. Shade 5. 3 was inspired by Virginia. This brown shade and its golden reflects are as luminous as the sandy beaches and are perfect to illuminate dull brown hair. Be colour safe, always patch test 48 hours before use Key features of L\'Oreal Paris Preference 5. 3 Virginia Light Golden Brown Hair Dye: Permanent Hair Dye that pr s a rich and long-lasting hair colour 5. 3 Virginia Light Golden Brown colour Up to 100% Grey Coverage New Precious Oil & Fragrance Shine Protect Conditioner