Colgate Total Whitening Toothpaste gives you 12 hour non-stop protection against bacteria for a healthier mouth and gives better stain removal to help restore the natural whiteness of your smile. Colgate Total Whitening Toothpaste: By using new Total Whitening, you will get clinically proven non-stop 12 hour protection against bacteria and long-lasting protection against the most common dental problems, including: Cavities Gum Problems Plaque Tartar Staining Bad Breath Sensitive Teeth Enamel Erosion