L\'Oreal Paris Preference Infinia 5.23 Chocolate Rose Gold Hair Dye gives you beautiful chocolate brunette hair with quaint rose gold reflects. Discover L\'Oreal Paris Preference Infinia 5. 23 Chocolate Rose Gold Hair Dye today! Enjoy glamourous, fade-defiant colour with up to 100% grey coverage. Preference Infinia gives you up to 8 weeks of chocolate mahogany shade with vibrant rose gold reflects. It enhances darker skin tones but also warms paler and olive skin tones. Each pack contains 1 bottle of Colorant Gel, 1 Developer Crème, 1 High Shine Conditioner, 1 Colour Extender, 1 instructions leaflet and pair of high-quality gloves.