L\'Oreal Paris Excellence Creme 5.3 Natural Golden Brown Hair Dye with advanced triple care formula. For rich, long-lasting colour and stronger, softer hair. L\'Oreal Paris Exc Creme 5. 3 Natural Golden Brown Hair Dye is enriched with 3 effective ingredients to look after your hair. Pro-keratin conditions and reduces frizz, Collagen helps strengthen, while Ceramide works to protect and smooth. This nourishing hair colour leaves you with soft, touchable hair and a wonderful rich shade. Key Benefits Beautiful long-lasting colour 100% grey coverage Conditions, protects and strengthens