Beautiful hair starts at the root, which is why Aveeno Daily Moisture+ Oat Milk Shampoo soothes the scalp while gently cleansing hair. Colloidal Oats and botanical ingredients are blended into a pH balanced formula to improve the appearance of a flaky scalp and leave hair soft, shiny, and healthy. Aveeno Daily Moisture+ Oat Milk Shampoo supports a healthy scalp to give you beautiful hair. At Aveeno, they understand that beautiful hair starts at the root, which is why their pH balanced formula is blended with botanical ingredients. These are proven to soothe your scalp and nourish your hair from root to tip. Colloidal oats are known for their skin moisturising properties, which makes them the perfect addition to this shampoo. The appearance of a dry, flaky scalp is improved and dry, damaged hair is gently cleansed and moisturised. Hair isn\'t stripped of its natural oils, meaning it is left feeling soft and looking healthy and shiny. Key Features of Aveeno Daily Moisture+ Oat Milk Shampoo: For dry or damaged hair Gentle enough for daily use Proven to relieve itchy scalp Leave hair soft, shiny, and healthy pH balanced formula Suitable for sensitive skin