Electronic Media Criticism takes the position that radio/television content can be analyzed as art. Therefore, the material heard and seem over the electronic media is worthy of serious critical consideration by both industry professionals and the consumers they seek to serve. If you are a media practitioner or practitioner-in-training, Electronic Media Criticism offers you theoretically sound and realistic measures by which you can evaluate your own programs as well as those delivered by competitors. These measures are also useful defensively in coping with the charges and challenges frequently hurled at media agencies by other segments of society. Even if you are not pursuing a media career, this volume can help improve what critic David Bianculli calls your \"teleliteracy.\" The chapters that follow will aid you, as a consumer, in making more beneficial and enjoyable program choices.