Paperback. The Ostrich Paradox boldly addresses a key question of our time: Why are we humans so poor at dealing with disastrous risks, and what can we humans do about it? It is a must-read for everyone who cares about risk.\"Daniel Kahneman, winner of the Nobel Prize in Economics and author of Thinking, Fast and SlowWe fail to evacuate when advised. We rebuild in flood zones. We don\'t wear helmets. We fail to purchase insurance. We would rather avoid the risk of \"crying wolf\" than sound an alarm.Our ability to foresee and protect against natural catastrophes has never been greater; yet, we consistently fail to heed the warnings and protect ourselves and our communities, with devastating consequences. What explains this contradiction? The authors explain why disaster preparedness efforts consistently fall short. Filled with heartbreaking stories of loss and resilience, the book addresses: How people make decisions when confronted with high-consequence, low-probability events and how these decisions can go awry