Inside her pretty little head
Hardback, 2006, Marshall Cavendish. Slight tear in top cover of dustwrapper, otherwise very good condition.Women are responsible for making 80% of all purchasing decisions. In short, this makes women the most valuable consumer group in the world. This title, written by two leading marketing practitioners, shows companies how to create marketing strategies and brands that will speak powerfully to women.
£3.49
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