An authentic fragrance expression campturing the essence of modern men. Y is not the story of one man but of a whole generation: A creative generation of men who dare to follow their passions and carve their own paths. From inspiration, through hard work and collaboration, to self-accomplishment and success. Everything starts with a Y. The new eau de toilette is a white & dark fougere fragrance, perfectly complimenting the multifaceted personality traits of the Y man. Bright and fresh at the top with geranium lavender and white aldehydes, yet strong and sensual at the heart & base with incense balsam and tonka bean. Y is the scent of freedom. It\'s a fragrance which dares you to strive, and to accomplish. Everything starts with a why.