INTRODUCING MY WAY; THE NEW FEMININE FRAGRANCE BY GIORGIO ARMANI Giorgio Armani, designer of timeless fragrances, unveils its new fragrance; MY WAY. Through new experiences and meaningful connections to others, one finds the path to the truest version of oneself. I AM WHAT I LIVE MY WAY is inspired by the genuine search for meaning and authenticity that lies outside oneself, ultimately creating a more profound way of being. Through the influence of serendipitous encounters and new experiences, one discovers one?s own multifaceted depths. Intimate yet universal, ?I am what I live? encapsulates this ethos.