Y Le Parfum, the NEW bold and woody take on the iconic signature of the Y male fragrance franchise. The absolute strength of a dark fougère, more intense than ever. Smooth freshness. Raw elegance. A men?s cologne that pairs the vibrancy of French lavender with the strength of American black cedarwood - two ingredients selected exclusively for YSL Beauty. This powerful olfactive statement is underscored by the minty radiance of geranium & sensuality of incense. Starring YSL Beauty global fragrance ambassador Lenny Kravitz.