Shade - Black. This breakthrough mascara, infused with plant-based lash serum, is proven to strengthen and enhance for visibly longer, healthier lashes, instantly and over time. Our Inspiration: Our vegan lash serum, which is inspired by lash-enhancing serums, uses Red Clover Flower plus potent peptides to help strengthen lashes. Inspired by the technology of hair brushes, our patent-pending paddle brush offers a completely new way to apply mascara - the brush lengthens, lifts and defines for your longest lashes ever. Formulated without unnecessary additives, harsh ingredients or hormones to be safe and gentle, this cruelty-free mascara is ophthalmologist-tested and safe for contact lens wearers. Proven Results: Clinically shown to deliver up to 65% fuller-looking lashes and up to 39% longer-looking lashes in 8 weeks* 100% felt their lashes were stronger with less fallout** 100% felt their lashes were dramatically longer, instantly and after 8 weeks** *Based on an 8-week clinical study with 30 women. Results may vary. **Based on an 8-week consumer perception study with 30 women.