Fade Out? Original Brightening Moisturiser for Men is a targeted Men\'s daily face cream formulated to address areas of uneven skin tone and pigmentation. Benefits: Active ingredient Niacinamide helps to reduce the appearance of dark spots including sun damage and post hyperpigmentation. Naturally occurring AHA\'s gently exfoliate dead skin cells, whilst providing humectant, moisture retaining properties. A moisture-rich formula featuring Sodium Lactate and Gycerin which prevent dryness by maintaining the skin\'s barrier function. Clinically proven to brighten and correct even skin tone in 28 days. Application Method: In the morning, after cleansing, apply evenly over face, paying attention to areas in need of brightening. Apply an SPF after use. In the evening, apply as your final skincare step after cleansing.