Enriched with exclusive Japanese cool pigment technology, violet and blue dyes counteract unwanted yellow and orange tones, keeping blonde shades cool between salon appointments. Infused with natural origin Japanese white peony to nourish and condition hair fiber for brightened, healthier looking hair. Nourishes and illuminates blonde, silver and lightened (including brunette) hair. Corrects brassiness and yellow tones for a cool blonde result. Formula enriched with natural origin white peony, gently cleanses while conditioning, hair appears healthier and shinier. *Allergy alert test before use.