Olay firming Eye Serum instantly hydrates to plump sagging skin. Over time, this best eye serum renews the skin\'s surface to reveal newer, firmer-looking skin around the eye area. Olays firming eye serum\'s fragrance-free formula is enriched with niacinamide (vitamin B3) and peptides. This niacinamide serum is formulated for normal, dry and oily skin types. It is tailor made to care for your eye area, the most fragile part of your face taht is the first to show signs of ageing. Use the Olay\'s firming eye serum for 28 days. See true skin transformation.