The Kate Spade New York fragrance is inspired by the house?s signature codes and lifestyle. The fragrance, created by the Perfumer Marie Salamagne, is colorful, full of the energy and grace the brand embodies. The sparkling top note of citrusy bergamot combined with sweet wild strawberry bursts with optimism and happiness. The intense floral heart of rose essence adds a fresh femininity so characteristic of the Kate Spade New York Woman. The base note of ambroxan and cashmeran unveils a voluptuous woody touch to the fragrance, instilling it with depth and confidence. The elegant fragrance bottle is modern with soft, curvy lines. The cap reveals the brand?s signature pink tone and spade. The spade also adorns the packaging where the spade flower pattern is shiny and embossed, making it soft and appealing. The name of the fragrance is etched onto a white label. The campaign captures a moment of spontaneous celebration, revealing an upbeat dance. Maddie Ziegler depicts a free-spirited woman, dancing with friends in a fun, cheerful choreography.