Gone are the days of a love-hate dynamic twixt you and your straightening irons. The minds at Bio:Ionic have transformed the realm of heat styling by engineering an entirely new kind of heat ? their ingenious ?Moisturizing Heat? ? which is whole worlds away from the weakening, stress-wreaking tools you?re used to. Rather than depending on styling products to shield your hair, Bio:Ionic went straight to the root of the problem by striving to change the way heat is applied ? harnessing cutting-edge heat conduction materials and technologies to actively smooth and restore without scorching your delicate lengths.